The Merchandising and Retail Committee (MERC) operates with two objectives:
- Promote the IIM Udaipur brand by designing and procuring customized merchandise.
- Cater to the various utility needs of the IIMU campus community.
The committee is driven by the motto of entrepreneurship through collective participation and strives to support the activities of other clubs/committees of IIM Udaipur by catering to their merchandising requirements. MERC collaborates with local vendors and restaurants to cater to the various needs of the IIMU campus community.
The merchandising vertical of the committee designs and procures IIMU branded t-shirts, sweatshirts for students, and their various committees throughout the year. MERC supports events like Prarambh, Solaris, Audacity, etc., for their merchandising requirements. Being a financially self-sufficient committee, it operates on the pre-order model for most of its merchandise launches wherein orders are taken from the IIMU community (including alumni), and a collated bulk order is placed with the manufacturer. The team also coordinates with apparel and fabric retailers to set up their stalls on campus. MERC ties up with a suiting apparel firm every year to come on the campus and provide discounts to the campus community on made-to-measure suits.
Utilities and Gift Items
The team is responsible for the design, procurement, and distribution of IIMU branded notebooks and diaries. It also designs gift items such as mugs, sipper bottles, and keychains for the IIMU community. MERC also runs a temporary utility store for the incoming batch in their first week on campus providing essentials like stationery and consumer products along with bringing Paytm KYC service on campus. MERC also designs and publishes the Yearbook for the graduating MBA and PGPX batch every year.
Coordination with Food chains
The services vertical of MERC aggregates the prominent food outlet chains of Udaipur like Subway, Keventers, Pizza Hut, KFC to enable food delivery services to the campus and brings dine-in discounts at various local restaurants for the campus community. MERC ropes in food outlets to set up stalls during events like Solaris, Audacity, and other summits. MERC also coordinates with Zomato to add new restaurants and ensures food delivery to campus.
Coordination with Hotels
MERC ties up with hotels for incoming batches of students and their parents to provide affordable and discounted stays. MERC also collaborates with OYO Life to provide comfortable stays for the students during the course of the internship.
The Merchandising and Retail Committee continuously operates round the year to collaborate with various vendors, restaurants, and hotels. MERC takes significant initiatives to increase the visibility of the IIMU brand through merchandising and caters to the various needs of the campus community, including students, staff, and faculty.