The Merchandising and Retail Committee (MERC) operates with two objectives:
● Promote the IIM Udaipur brand by designing and procuring customized merchandise
● Cater to the various utility needs of the IIMU campus community
The committee is driven by the motto of entrepreneurship through collective participation and strives to support the activities of other clubs/committees of IIM Udaipur by catering to their merchandising requirements. MERC collaborates with vendors and local restaurants to cater to the various needs of the IIMU campus community.
The merchandising vertical of the committee designs and procures IIMU branded t-shirts, sweatshirts, hoodies for students and their various committees throughout the year. MERC supports events like Audacity, Solaris, Utkrisht, etc., for their merchandising requirements. Being a financially self-sufficient committee, it operates on the pre-order model for most of its merchandise launches; wherein orders are taken from the IIMU community (including alumni) and then a collated bulk order is placed with the manufacturer. The team also coordinates with apparel and fabric retailers to set up their stalls on campus provide discounts to the campus community on made-to-measure suits.
Utilities and Gift Items
The team is responsible for the design, procurement, and distribution of IIMU branded notebooks and diaries. It also designs gift items such as mugs, sipper bottles, vacuum flasks, and keychains for the IIMU community. MERC also designs and publishes the Yearbook for the graduating batch every year.